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EPL: Man Utd confirm new shirt sponsor in £60m deal

Manchester United have announced that Snapdragon will replace TeamViewer on the front of kits from the 2024/2025 season.

A statement late on Tuesday evening read: ‘Manchester United plc has agreed to an expanded strategic collaboration with Qualcomm Technologies, Inc., that will see the Snapdragon brand displayed on the front of the club’s famous shirt.

‘Qualcomm Technologies is already a global partner of Manchester United, promoting its Snapdragon brand.

‘Snapdragon processors power premium products from the world’s biggest brands across smartphones, PCs, extended reality glasses, gaming devices, wearables, and connected cars.

‘Under the expanded agreement, Snapdragon will become Manchester United’s front of shirt partner from the start of the 2024/25 season, featuring on the home, away and third kits of the men’s and women’s teams.’

The Red Devils’ hierarchy have been looking for a new front-of-shirt sponsor since last year when German-based software firm TeamViewer announced it did not intend to renew it’s deal with United.

That deal had originally been due to run until 2026 but the two parties agreed an option for United to buy back the rights if they found a new sponsor, allowing them to end the partnership early.

United earned £47m-a-year from their deal with TeamViewer but are believed to have negotiated an agreement with Qualcomm – who will promote their subsidiary brand Snapdragon on the shirts – worth in excess of £60m-a-year.

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